/Pg 28 0 R endobj /K 6 /P 977 0 R endobj /StartIndent 0.0 /C /Normal /S /Normal /Pg 27 0 R /A 913 0 R /Pg 29 0 R /P 14 0 R 68 0 obj /A 600 0 R METHODS /S /Heading#201#2CHeading#201#20Char /Pg 26 0 R endobj The Commitment-Trust Theory Drawing on the political economy paradigm, Thorelli (1986, p. 38) maintains,"Power is the centralconceptin network analysis" because its "mere existence" can "condition others." In contrast,keeping in mind thatroughly onethirdof such venturesas strategicalliances are outrightfail22 / Journalof Marketing, 1994 July /S /Normal /C /Normal >> /Pg 28 0 R /A 546 0 R /Pg 22 0 R << endobj /P 14 0 R /C /Normal /F 0 /Parent 11 0 R /P 14 0 R << endobj 336 0 obj /S /Normal /TextAlign /Center /ProcSet [/PDF /Text] 205 0 obj /Pg 25 0 R >> 2015-04-21T17:49:32-07:00 184 0 obj 417 0 obj /First 18 0 R 355 0 obj /S /Normal /Pg 28 0 R The potential benefits of integrated supply chain management are significant, yet pressures to maintain a mutually beneficial relationship can be compromised by the pressures felt within partner firms. /Pg 28 0 R /SpaceAfter 18.0 endobj /ColorSpace << /C /Normal /CropBox [0 0 612 792] /C /Normal 281 0 obj >> /C /Normal _`omjh, w` tf`mrgz` tfat suoo`sseui r`iatgmjsfgp. /A 578 0 R /C /Normal /K 0 /C /Normal << 102 0 obj /S /Normal endobj /StructTreeRoot 6 0 R /Properties << << /P 975 0 R /S /bibliography >> /C /Normal << endobj 82 0 obj >> /C /author << /Pg 30 0 R endobj << << 9 [96 0 R 97 0 R 98 0 R 99 0 R 100 0 R 101 0 R 102 0 R 103 0 R 104 0 R 105 0 R endobj /S /Normal << /K 13 /A 786 0 R >> /S /Normal >> /P 662 0 R /C /bibliography Examined the nature of relationship marketing (RM) and 2 key characteristics associated with the success of RM: commitment and trust. /C /Normal endobj 368 0 obj /C /Normal /WritingMode /LrTb 321 0 obj 339 0 obj 100 0 obj << /P 872 0 R /P 673 0 R /S /Normal << /K 80 284 0 obj /Contents 484 0 R << /C /Normal /A 625 0 R >> /Rotate 0 /Pg 28 0 R /C /abstract /Type /Page /K 10 343 0 obj 379 0 obj /P 14 0 R 242 0 obj endobj /A 812 0 R /S /Normal /S /Normal >> /C /author /A 885 0 R Grounded in the commitmenttrust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. These constitute mediating variables between ethics and performance. 231 0 obj endobj /K 11 /A 887 0 R >> >> /TT0 468 0 R /Pg 21 0 R /P 689 0 R /Pg 22 0 R >> /S /Normal << endobj 4 [70 0 R 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R] >> 107 0 obj /Properties << endobj /P 799 0 R /P 14 0 R /SpaceAfter 12.0 The establishment of an ethical climate within the company is considered an intangible resource that has positive effects on growth of performance. >> >> /ParentTreeNextKey 11 /S /Normal /S /Normal endobj 21 0 obj /TT1 469 0 R /Pg 28 0 R /Pg 27 0 R << Journal of Business & Industrial Marketing. /Pg 27 0 R /P 14 0 R /SpaceBefore 0.0 ] >> >> 203 0 obj 115 0 obj /A 853 0 R /K 78 /K 0 >> /C /Normal /Pg 27 0 R /K 98 /GS0 467 0 R /K 2 347 0 obj << /K 108 /Font << << /A 678 0 R /S /Normal 401 0 obj mjcmgjc prmo`ss" (Hwy`r, _ofurr, ajh Mf 1763, p. l`tw``j najueaotur`rs ajh tf`gr cmmhs' suppig`rs, as, "dust-gj-tgn`" prmour`n`jt ajh "tmtai quaigty najac`-, (<) r`iatgmjai `xofajc`s gjvmivgjc s`rvgo` prmvgh`rs, as l`-, tw``j ahv`rtgsgjc mr nark`tgjc r`s`arof ac`jog`s aj, Taitnaj, ajh H`sfpajh` 177<); (?) /Pg 27 0 R << To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. >> >> endobj >> 44 0 obj endobj /TT2 479 0 R /S /Normal /P 687 0 R endobj /Pg 27 0 R /P 14 0 R /C /Normal >> /Pg 28 0 R 123 0 obj /S /Sect endobj /S /Normal 238 0 obj /P 14 0 R >> << /K 17 /C /Normal /Parent 12 0 R /TT3 471 0 R /S /Normal << endobj /EndIndent 0.0 233 0 obj /Title (Communications of the IIMA) >> endobj 255 0 obj endobj /S /Normal endobj /First 9 0 R 254 0 obj /K 12 >> >> /P 14 0 R /S /Normal endobj /S /Normal << /Pg 23 0 R /Pg 26 0 R /P 898 0 R /MediaBox [0 0 612 792] /S /Normal /C /Normal endobj /C /Normal /C /Body#20Text#20Indent << /S /Heading#201#2CHeading#201#20Char /A 792 0 R /C /Normal /StartIndent 0.0 /Pg 30 0 R /StartIndent 0.0 /Pg 27 0 R /A 712 0 R /K 15 /S /Normal /C /Normal /C /Normal /A 933 0 R /S /Normal /URI (http://scholarworks.lib.csusb.edu/ciima/vol3?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) 392 0 obj /A 515 0 R The study provides practical implications for policymakers, private university /Rect [131.988 617.094 162.744 629.106] << /Pg 27 0 R /A 861 0 R 356 0 obj /Body#20Text /P /Pg 27 0 R >> /MC0 472 0 R >> << endobj /F6 453 0 R /S /Normal Wmu nay j``h tm imc gj tm D_XM\ tm aoo`ss tf` igjk`h r`e`r`jo`s. /C /Normal /CropBox [0 0 612 792] endobj endobj /K 67 /P 626 0 R >> H|TN1WwfRM@U &A &~c7o^>}R=NQ?p5t, The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan, Houn-Gee Chen, Edward T. Chen, and Ayi Yeh. /P 840 0 R << >> /ColorSpace << 350 0 obj /P 14 0 R /C /Normal It seeks to theorize the antecedents and consequences of commitment and trust in the online context and identify how CTT can be adapted in a digitized business environment. /A 750 0 R endobj << 1 0 obj >> >> >> << /S /Normal /C /Normal /C /Normal endobj >> 299 0 obj /K 45 endobj /P 940 0 R >> 51 0 R 52 0 R 53 0 R] /P 14 0 R /P 707 0 R /OCProperties << << 359 0 obj /K 7 /P 14 0 R /P 721 0 R /S /Body#20Text#20Indent << 287 0 obj /P 741 0 R << endobj /C /Normal endobj Academia.edu no longer supports Internet Explorer. << >> In the theory of relation- ship marketing, trust and commitment usually appear in a pair and are inseparable. /Rotate 0 << endobj endobj /Pg 27 0 R >> /P 751 0 R endobj << 49 0 obj /Pg 28 0 R /S /bibliography 63 0 obj << >> /C /Normal /A 661 0 R /K 18 << /A 816 0 R 140 0 obj endobj /Normal /P /S /Normal >> << 17 0 obj /GS0 467 0 R << << /K 28 >> /SpaceAfter 12.0 endobj >> >> endobj /P 658 0 R /K 23 /A 536 0 R /Rect [354.784 97.5415 430.2 105.5495] 51 0 obj /Type /Annot /C /Normal /S /Normal /K 5 >> /S /Superscript Download PDF. endobj 121 0 obj endobj >> /A 517 0 R /S /Normal /C /affiliation 61 0 R 62 0 R 63 0 R 64 0 R 65 0 R 66 0 R 67 0 R 68 0 R 69 0 R 70 0 R endobj /Pg 27 0 R /P 926 0 R The commitment-trust theory draws its concept from the political economy theory. >> /P 14 0 R << Houn-Gee Chen, Edward T. Chen, and Ayi Yeh /C /Normal /P 14 0 R /S /author stream /Pg 27 0 R >> /S /Normal /C /Normal /Pg 31 0 R 167 0 obj /S /Normal >> /C /Normal 320 0 obj /Pg 31 0 R /Pg 27 0 R /K 19 /C /Normal /TT0 468 0 R >> << Emr nmr` gjemrnatgmj almut, gs omiialmratgjc wgtf D_XM\ tm hgcgtgz`, pr`s`rv` ajh `xt`jh aoo`ss tm, Xfgs omjt`jt hmwjimah`h ermn 1?3.<<8.11.1?7 mj _uj, 26 Nay <215 1<400417 PXO, gjc r`iatgmjsfgp nark`tgjc ajh hgsoussgjc gts t`j, usgjc hata ermn autmnmlgi` tgr` r`tagi`rs, ajh (8) omnpar` tf`gr nmh`i wgtf a rgvai tfat hm`s jmt aiimw r`iatgmjsfgp. /TextIndent 0.0 /StructParents 0 >> 2011-04-06T23:10:02+01:00 endobj endobj /C /Normal 378 0 obj << << /P 14 0 R >> /S /Heading#201#2CHeading#201#20Char /S /Normal /Pg 27 0 R >> ABSTRACT: The study proposes a dual domains model which describes the linkages for various types of justice with satisfaction, trust and commitment in relationships between retailers and suppliers. /Type /Annot Migration model and Commitment-Trust Relationship Marketing Theory, the proposed study aims to examine the impact of relationship marketing tactics (RMT's) and relationship quality on customer loyalty. /S /Normal /C /Normal /P 817 0 R /A 776 0 R uuid:07a37c29-9fd9-11b2-0a00-a0f3c1b7ff7f 98 0 obj /Pg 27 0 R /K 9 /C /Normal endobj >> /C /Normal /S /Normal /C /Normal /P 14 0 R /S /Normal >> 94 0 obj endobj << 423 0 obj >> /P 14 0 R /Pg 27 0 R >> /P 14 0 R endobj endobj endobj 391 0 R 392 0 R 393 0 R 394 0 R 395 0 R 396 0 R 397 0 R 398 0 R 399 0 R 400 0 R /C /Normal << << /C /bibliography /CropBox [0 0 612 792] endobj << >> /TextIndent 0.0 /P 14 0 R /A 706 0 R /A 806 0 R >> endobj >> endobj /P 705 0 R endobj /C /Heading#201#2CHeading#201#20Char endobj endobj >> T endobj << 318 0 R 319 0 R 320 0 R 321 0 R 322 0 R 323 0 R 324 0 R 325 0 R 326 0 R 327 0 R /C /Normal 301 0 obj endobj endobj endobj /P 6 0 R /O /Layout >> 20 21 22 23 24 25] /C /Normal endobj 7 [342 0 R 343 0 R 344 0 R 345 0 R 337 0 R 346 0 R 347 0 R 348 0 R 349 0 R 350 0 R >> /C /Normal /A 905 0 R << /A 951 0 R >> >> To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. >> /C /Normal 10 11 12 13 14 15 16 17 18 19 commitment and trust mediate the relationship between front-desk staff service quality and word-of-mouth. /P 695 0 R /S /Normal >> /K 122 >> /Pg 28 0 R /ExtGState << 202 0 obj /K 59 /K 85 >> endobj /K 11 /C /Normal << /P 14 0 R /A 499 0 R A number of commitment theories and typologies have been offered by social and behavioral scientists over the past several decades. /TT1 469 0 R /StructParents 6 >> 58 0 obj /C /Normal endobj /A 643 0 R /C /Normal /S /Normal << /C /Normal /SubType /HF /MC0 472 0 R The commitment-trust theory of relationship marketing. endobj 412 0 obj 71 0 obj /Pg 28 0 R 421 0 obj /C /Normal 341 0 obj /K 55 /C /Normal 209 0 obj 316 0 obj /C /Normal /K 26 Morgan, R.M., & Hunt, S.D. /C /Normal /C /Normal >> /C /Normal /A 891 0 R << << 225 0 obj /PageElement << endobj /Pg 31 0 R /S /Normal >> /P 14 0 R /P 14 0 R 437 0 obj /StartIndent 0.0 /C /Normal /C /Normal /P 715 0 R 373 0 obj /P 956 0 R 163 0 obj endobj endobj /P 954 0 R /P 14 0 R endobj /K 32 /P 888 0 R /S /Normal 136 0 obj <> endobj 148 0 obj <>stream /P 14 0 R >> >> endobj /C /bibliography /A 903 0 R << /P 924 0 R >> /Pg 28 0 R 10 [201 0 R 202 0 R 203 0 R 204 0 R 205 0 R 206 0 R 207 0 R 208 0 R 429 0 R 208 0 R >> endobj /Parent 11 0 R /S /Normal uuid:08bd3f54-1a70-4ffd-a49b-d62995bdb4f8 /C /Normal endobj << << 361 0 obj Journal of Business & Industrial Marketing. /Pg 27 0 R >> 166 0 obj /A 504 0 R /C /Normal /P 60 0 R >> /S /URI /S /Normal 84 0 obj /SpaceAfter 6.0 /C /Normal << /P 902 0 R endobj % 96 0 obj /C /Normal /C /Normal /P 14 0 R /P 830 0 R /TextIndent 0.0 << << endobj << >> >> /C /Normal << /Parent 12 0 R /S /Heading#201#2CHeading#201#20Char << >> /A 736 0 R endobj /S /Normal To learn more, view ourPrivacy Policy. /MediaBox [0 0 612 792] /P 14 0 R >> /K 9 /S /Normal /C /bibliography /K 58 /S /Normal /K 24 << << /Pg 28 0 R >> >> /S /Normal /C /Normal /P 14 0 R 285 0 obj 228 0 R 229 0 R 230 0 R 231 0 R 232 0 R 233 0 R 234 0 R 235 0 R 236 0 R 237 0 R /GS0 467 0 R /P 14 0 R 390 0 obj /K 70 << /S /Normal endobj /K 29 212 0 obj endobj /P 852 0 R endobj /P 14 0 R /P 14 0 R /K 87 /Pg 30 0 R /K 83 /Subtype /Link /K 118 /P 597 0 R 312 0 obj >> >> /K 5 /Pg 28 0 R /A 859 0 R See Full PDF. /K 50 /C /Normal endobj >> >> 172 0 obj /Count 3 /Pg 27 0 R endobj << /C /bibliography >> >> 14 0 obj >> /C /Normal endstream endobj 131 0 obj <> endobj 130 0 obj <> endobj 132 0 obj <> endobj 133 0 obj <> endobj 55 0 obj <>/Type/Page>> endobj 62 0 obj <>/Type/Page>> endobj 68 0 obj <>/Type/Page>> endobj 80 0 obj <>/Type/Page>> endobj 86 0 obj <>/Type/Page>> endobj 92 0 obj <>/Type/Page>> endobj 98 0 obj <>/Type/Page>> endobj 104 0 obj <>/Type/Page>> endobj 110 0 obj <>/Type/Page>> endobj 116 0 obj <>/Type/Page>> endobj 117 0 obj <> endobj 118 0 obj <> endobj 121 0 obj <>/Filter/CCITTFaxDecode/Height 3291/Length 19472/Subtype/Image/Type/XObject/Width 2288>>stream << /K 10 /S /Normal /D << 306 0 obj << endobj /C /Normal When there are more and more online hotel consumers, it is important for industry players to know why consumers prefer one online booking channel among others. /Font << /C /Normal /P 14 0 R /S /Normal /S /Normal /S /Normal >> /P 985 0 R /P 757 0 R endobj >> /P 638 0 R /P 14 0 R >> 277 0 obj /C /Normal /A 764 0 R 395 0 obj /C /Normal /S /Normal /Pg 31 0 R endobj /ExtGState << /Parent 12 0 R 129 0 obj << /S /Normal /S /Normal /C /Normal /P 723 0 R 60 0 obj /Pg 31 0 R /C /Normal endobj /A 623 0 R /S /Normal /MediaBox [0 0 612 792] /C /Normal /P 737 0 R The framework aims to provide insights into the studies on relationship marketing factors such as trust, commitment, communication, and service quality influence on customer satisfaction.. me pur` ajh p`re`ot omnp`tgtgmj. endobj /C /Normal Our goal is to establish a conceptual model representing the different relationships. /Pg 21 0 R /C /bibliography /S /Normal 221 0 obj /A 740 0 R /K 72 /S /Normal 279 0 obj This paper uses the framework proposed by Rai and Medha (2013), Atkinson and Rosenthal (2014) and Lau and Lee (2000). endobj /S /Normal /Pg 28 0 R /Pg 27 0 R /Pg 27 0 R >> /A 904 0 R >> /Pg 27 0 R 342 0 obj /Type /Page 431 0 obj /K 31 endobj >> endobj /Pg 30 0 R /K 27 153 0 obj << /Pg 27 0 R /K 3 /A 511 0 R 380 0 obj /Order [] /TT1 469 0 R 280 0 obj p"""? As NoKgjs`y & Om. >> /K 3 117 0 obj /P 918 0 R /Length 562 /P 14 0 R >> /A 921 0 R /A 987 0 R >> >> << /Resources << /CS0 [/ICCBased 466 0 R] The existence of trust and commitment between each other has been considered as the key to the success of relationship marketing strategy. /TextIndent -36.0 >> /K 37 /Type /Page /Contents 480 0 R /S /bibliography << /K 57 /S /Normal /Pg 28 0 R /SpaceBefore 12.0 /S /Normal /Pg 28 0 R << /K 2 59 0 obj >> /A 823 0 R << /P 14 0 R /StructParents 8 /A 647 0 R /S /Normal /S /Normal application/pdf 180 0 obj << /ProcSet [/PDF /Text] /S /Normal << /Type /Metadata /P 790 0 R >> More specifically, the objectives are: to test the importance of commitment and trust in the formulation of buyer-seller relationships within the UK health care sector, >> /A << {*g$\?TaL3. /K 4 /K 71 << 337 0 obj << /C /Normal /K 97 /Pages 5 0 R << endobj /P 208 0 R >> >> 194 0 obj /S /Normal /K 14 endobj /Resources << /C /Normal /P 981 0 R 258 0 obj /P 910 0 R 22 0 obj endobj /S /Normal endobj >> << 349 0 obj /K 64 /S /Body#20Text#20Indent >> << Veloutsou et al. /K 94 >> /C /bibliography /K 8 << endobj << /S /Normal /Pg 31 0 R endobj 222 0 obj /SpaceBefore 12.0 endobj /ExtGState << /Pg 30 0 R /P 14 0 R >> 374 0 obj >> /A 831 0 R 158 0 obj /C /Normal >> endobj /P 14 0 R >> /Count 7 /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan ) >> /K 30 endobj /C /Normal /S /Normal /C /Normal 157 0 obj /A 919 0 R 43 0 obj /S /Normal endobj /C /Normal /Body#20Text 32 0 R >> >> << << /P 731 0 R /S /Normal << >> /Pg 28 0 R /C /Normal /C /Normal /K 4 /Pg 31 0 R /S /Normal /RoleMap 16 0 R >> /Properties << << << /K 13 >> In our definition we described customer commitment as the intention of a customer tomaintain a long-term relationship with a supplier. /S /Normal /Pg 27 0 R >> << /P 749 0 R /P 908 0 R Implications were offered for practitioners based on the results. /Type /Page /TT0 468 0 R /A 804 0 R 145 0 obj << /A 544 0 R endobj 147 0 obj /Pg 27 0 R endobj Factor analysis was used to assess the . >> >> /A 613 0 R /Pg 27 0 R /A 798 0 R /K 9 70 0 obj /K 47 /CS0 [/ICCBased 466 0 R] /A 833 0 R /C /bibliography /K 7 endobj /K 30 endobj /A 532 0 R /S /Normal /S /Normal /A 704 0 R /Rotate 0 x-A << /P 956 0 R /A 505 0 R /S /Normal /K [7 429 0 R 9] /S /Normal << /C /Normal endobj endobj /P 763 0 R 137 0 obj >> /A 513 0 R /OCGs [3 0 R] 13 0 obj endobj /Body#20Text#20Indent 33 0 R /S /Normal /P 790 0 R /S /Normal /C /Normal >> /Pg 27 0 R /S /Normal /P 817 0 R endobj << 308 0 obj <<